Simbisa Brands partners Spanish delivery firm in online food delivery

KENYA – Fast food restaurant operator, Simbisa Brands, has partnered with Spanish delivery firm, Glovo, in integrating an online food delivery platform in a bid to improve its operations.

The partnership is part of the group’s growth plan which will enable convenient access of Simbisa Brands fast food offerings from its locally operated outlets including Pizza Inn, Chicken Inn, Creamy Inn and Galitos.

Joseph Claver, Simbisa Brands’ head of business development, added that the move will also enable the firm increase its consumer base.

“Partnering with Glovo will facilitate an increase in our consumer base. We believe this will have an impact on the business and improve our service delivery as part of our quest to always satisfy consumer demands,” he said.

Priscilla Muhiu, Glovo’s Head of Marketing in Sub-Saharan Africa says the firm is constantly innovating and always keen to on board more outlets so as to improve the product offering they give to its customers based on their preferences.

“Simbisa Brands operates a rich portfolio of food and eateries spread across different locations in Nairobi, and this partnership with Simbisa, therefore, will help us achieve our broader strategy of being a one-stop shop for all our customer needs and deliveries,” she added.

Simbisa Brands which operates quick service restaurants across several African countries has since last year been eyeing growth opportunities in the wake of increased demand.

Glovo, which launched its operations in Kenya in the beginning of the year, is an online delivery platform which enables customers to order food and groceries among other items.

Speaking during the launch, Ms Muhui revealed that the application had attained about 3 million orders and deliveries per month at an average delivery time of 45 minutes.

According to a Business Daily report, Glovo has since the launch of its service formally in Kenya signed up with over 150 partners in various sectors including hospitality and retail.

The firm currently operates in Kenya, Morocco and Cote d’Ivoire with plans to expand to Ghana, Nigeria, and Tanzania.

The global delivery firm recently secured a US$169 million Series D funding round led by technology entrepreneur VC Lakestar, and Drake, owner of global pizza franchise Papa John’s.

The start-up said it will use this injection of funding to bolster its growth within the Sub-Saharan Africa market.

“Glovo is committed to taking its tech capabilities and systems to the next level. We will use this opportunity to grow our team of tech experts to create a smarter and more efficient experience for customers and reduce waiting time for Glovers,” said Muhiu.

According to Glovo, the delivery service is presented in over 20 countries across three continents in Africa, Europe and South America and more than 100 cities including Paris, Madrid, Sao Paulo, Buenos Aires, Istanbul and Cairo.

News Reporter

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