Apple devices reseller opens new outlet in Kenya to strengthen grip in African market

KENYA – Apple, a multinational technology company, has opened its US$5000 (KSh5m) mono-brand outlet for products from the American company for local reseller of Apple devices, Personal Systems.

The centre will allow customers to experience Apple’s computers and devices hands-on and receive advice from the trained technicians.

The refit was fully funded by Apple through Redington, Apple’s appointed independent value-added distributor for Africa.

Mono-brand stores are the next big thing locally,” said Personal Systems Managing Director Mahmood Khambiye.

He said the centre would allow customers to experience Apple’s computers and devices hands-on and receive advice from the trained technicians.

The launch comes at a time when Apple is eying the African market, which has been dominated by Chinese mobile makers.

“Our job is to offer value addition to products we distribute, that is why the success of this project is a boost to our portfolio and a continuation of our splendid partnership with Apple,” said Redington Marketing Manager Christine Judy.

Device makers are opting to have stand-alone stores with their products to woo discerning consumers who want to see and test products before purchase.

Apple competitor Samsung has been employing this strategy with stores across the country.

The launch comes at a time when Apple is eying the African market, which has been dominated by Chinese mobile makers.

Elite Digital Solutions has been the only Apple Premium Reseller in Kenya. It has been in the business of providing and supporting Apple Products since 1986.

Apple is well known for its size and revenues. Its worldwide annual revenue totalled $265 billion for the 2018 fiscal year. Apple is the world’s largest technology company by revenue and one of the world’s most valuable companies.

It is also the world’s third-largest mobile phone manufacturer after Samsung and Huawei.

is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.

The company employs 123,000 full-time employees and maintains 504 retail stores in 24 countries as of 2018. It operates the iTunes Store and the company has a high level of brand loyalty and is ranked as the world’s most valuable brand.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.