KENYA – Greenlight Planet, the market leader in the rapidly expanding pay-as-you-go (PAYG) solar industry has successfully partnered with major telecom operators in Africa aiming to have a far-reaching impact on more than 600 million unelectrified consumers across the African continent.
Recognizing the natural synergy between the telecom and pay-as-you-go solar industries, the company is pursuing a strong telecom-focused strategy.
The company has collaborated with more than fifteen telecom operators, banks and payment gateways to make Sun King products more affordable and accessible for rural individuals, increasing long-term value for a common consumer base.
Full-fledged sales and distribution partnerships have been launched with three leading telecom operators, Vodacom (Tanzania), Orange (Burkina Faso) and Telma (Madagascar).
This is to enable sales of solar-powered energy solutions through each operator’s subscriber base and mobile money channels.
In addition, Greenlight Planet has integrated its innovative PAYG technology platform with leading mobile money providers across sub-Saharan Africa, enabling consumers to make continuous instalment payments in a secure and simple way.
Greenlight Planet establishes unique operating models with each telecom partner to best serve and work with each service provider’s strategic goals, local business model and competitive landscape.
Mr. Dhaval Radia, Senior Vice President at Greenlight Planet, said, “The time is right for telecoms to look beyond their traditional revenue earning models and explore innovative partnerships that can lead to a sustained increase in ARPU and customer retention.
By expanding to rural consumer segments with value-added services such as PAYG solar products for daily energy and infotainment, telecom operators can help deliver higher value to their customer base.”
Ninety-eight percent of Greenlight Planet’s PAYG customers make roughly 60 mobile money payments between US$2 and US$5 each over a period of twelve to twenty-four months to complete their instalment payment plans for a PAYG solar device.
The company has processed nearly 40 million mobile money payments from customers in Africa in the last three years.
With more than 100 million mobile money subscribers, and nearly 600 million people that lack reliable access to electricity on the African continent, opportunities for the telecom and distributed energy sectors to join forces remain tremendous.
Since inception, Greenlight Planet has installed nearly six million solar products, benefitting over 24 million individuals, across Sub-Saharan Africa through its direct distribution channels in Kenya, Nigeria, Tanzania, and Uganda and through more than 200 strategic alliances in 32 countries across the African continent.
The company will showcase its flagship Sun King range of solar-powered products at the upcoming AfricaCom conference from 12th to 15th November 2019 in Cape Town.