General Electric appoints seasoned marketer Selam Amare to head Ethiopia operations

ETHIOPIA – American multinational conglomerate with projects in Healthcare, Aviation and Power, General Electric (GE) has announced the appointment of Selam Amare as the Country Leader for Ethiopia.

In her new role, Selam will oversee GE’s operations in the country and strengthen its businesses presence in the market, the company said in a press statement.

She will also play a crucial role in implementing GE’s growth strategy for Ethiopia and leading the company’s public and private sector initiatives.

GE has been doing business in Africa for 120 years plus and in Ethiopia for over 10 years investing in the healthcare, aviation and power sectors and driving capability and capacity building for local talent.

Commenting on the appointment, Farid Fezoua, President and CEO, General Electric Africa said, “Selam’s experience, performance and reputation makes her the right person to continue our vision for the market, working closely with our government and private sector partners.”

Prior to her appointment, Selam was GE Healthcare’s Life Care Solutions (LCS) Sales Manager for East Africa, responsible for defining strategy, growing the business through direct & indirect markets,

She was also tasked with driving clinical awareness for the LCS products for stakeholders in both public and private sectors.

“I am excited about the appointment and the opportunity to work closely with our public, private and NGO sector partners to deliver solutions that help move, power, and cure the people of Ethiopia.” Selam said.

“This appointment is also a testament of GE’s commitment to diversity and inclusion to drive true localization”.

Selam joined GE in 2012 as the Product Manager for Interventional Radiology in Buc, France. She held several Global and Regional Product marketing roles in GE Healthcare while based in France and Turkey before moving to Ethiopia as the East Africa Sales Specialist for Maternal and Infant Care.

She holds degrees in Electronic Engineering and Biomedical Engineering from Universite Claude Bernard Lyon, France. She also holds a degree in Medical Devices & Pharma Marketing from IAE de Nantes, France.

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