Barclays Bank of Uganda rebrands to Absa Bank Uganda to further drive economic development

UGANDA – Barclays Bank of Uganda Limited, one of the country’s largest banks has rebranded to Absa Bank Uganda Limited while re-affirming its commitment to supporting the country’s growth and economic development. 

“As an organisation, we believe in bringing the possibility to life, which means making a meaningful contribution to customers and the communities in which we operate.

“We have pledged to build on our long history of serving Uganda to continue unlocking potential in the country.” the bank said in a statement.

Absa has been in Uganda for the last 92 years and has invested in sectors crucial to the development of the national economy such as; trade, industry, agribusiness, energy, small-to-medium-sized enterprises, and infrastructure.

Absa has been nurturing the potential of Uganda’s youth by contributing to the education ecosystem for years. 

The company’s commitment to education follows its parent company’s track record, which in 2017 included over US$24m in investments and provided technical assistance to institutions and administrators to improve the delivery of quality education to Ugandans.

In its commitment to efforts made in education and skills development, it supports more than 3,600 student scholarships, provision of over 1,200 students with workplace experience and registering over 215,000 new users onto its ReadyToWork platform across Africa. 

It has also created platforms to address knowledge gaps, providing opportunities to increase young people’s employability prospects.  

It is poised to further unlock Uganda’s potential and support the country’s accelerated growth with its new business strategy.  

Absa Group Limited has raised over US$29m in financing for small-to-medium-sized enterprises in 2017 and reached more than 64,000 small-to-medium-sized enterprises through its business development support initiatives, and over 76,000 consumers with business and financial literacy training. 

Absa has presence in 12 African countries and international offices in London. 

The process of rebranding branches, ATMs, forms, addresses, stationery, platforms, and more across 12 countries will be one of the continent’s largest rebranding programmes. 

It is expected to be completed in mid-2020, and product and service functionality will not be affected by the rebranding programme.

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