EGYPT – Dreevo, an Egypt-based last mile delivery startup has launched operations across the country to enable e-commerce entrepreneurs efficiently deliver orders to customers.
The launch follows a successful pre-seed funding round where the startup raised an undisclosed sum from EF Logistics, a third-party logistics services provider.
Formed to empower e-commerce entrepreneurs, dreevo provides a wide range of last mile delivery solutions and services that can be custom-tailored to suit a variety of alternative business models.
Dreevo’s services are particularly important as logistics and the experience afforded to users play a huge role in the success of e-commerce.
According to Mahdi Al-Olabi, around 40% of online orders in Egypt fail to reach their customers the first time due to logistical issues.
Al-Olabi says that improving user experience especially in delivery can increase user retention by over 50%, which is usually a bonus for any e-commerce entrepreneur.
Dreevo tackles logistic challenges by providing a number of services which include door-to-door delivery, warehousing and fulfillment and pick-up stations, all of which can be customised to cater to a merchant’s specific business model.
“With their emphasis on advanced analytics combined with the calibre of team assembled, coupled with our own experience in the logistics field, we have no doubt that dreevo will flourish into a regional market leader in the growing market of last mile delivery solutions.”Dr Ahmed El Zahwi, CEO of EF Logistics
EF Logistics, the startups’ lead investor is a third-party logistics arm of El Masria Warehousing Company, the premier warehousing compound in Western Cairo.
According to Disrupt Afria, EFL Logistics’ investment in the startup was critical in enabling the startup launch its operations in 22 cities across Egypt.
Following the successful launch, startup has shifted focus to new goals which are; to introduce new services in the Egyptian market and to expand into the MENA region in the near future.
“We are positioning ourselves to be the partner of choice for all e-commerce startups and merchants in the region,” said Sameh Shaheen, chief executive officer (CEO) of dreevo.
“dreevo combines the unrelenting passion and significant experience of our ambitious team to challenge, and completely overhaul the current last-mile ecosystem status quo.”
dreevo is the latest startup to foray into Egypt’s e-commerce sector which still has a huge space for growth given that it only accounts for 2.5% of total retail sales.
Earlier this year, Bosta, an Egyptian last-mile delivery provider Bosta received a seven-figure Series A investment to scale up its operations across Egypt.
Despite presence of another competitor in the delivery segment, there is still great opportunity for growth as the Egyptian e-commerce sector is projected to grow at a rate of 33% annually, to approximately US$3bn by 2022.
This growth provides Dreevo and other Egyptian last mile service operators with great opportunity to also grow and expand their operation.
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