Ethiopian taxi-hailing app Catch enters Kenyan market

Image: catch.et

KENYA – Ethiopian taxi-hailing startup Catch has launched its services in Nairobi, Kenya after seeing strong initial uptake at home.

Founded in 2019, Catch began its product release in June 2020 in Addis Ababa, and has onboarded more than 12,000 drivers and 50,000 riders.

The startup claims to stand apart from bigger rivals such as Uber, Craft Silicon through its prioritisation of safety, comfort, and efficiency, as well as a strong focus on drivers.

“Our disruptive entry to market model ensures strong earnings for our drivers and introducing our affiliate programme allows third parties like drivers, influencers and ordinary individuals to make passive income as Catch affiliates,” Bernard Gavana, Catch’s VP of growth and expansion told Disrupt Africa.

“Our disruptive entry to market model ensures strong earnings for our drivers and introducing our affiliate programme allows third parties like drivers, influencers and ordinary individuals to make passive income’’

Bernard Gavana – VP for Growth and Expansion, Catch

Catch launched in Nairobi in November and plans to expand into another five African countries in 2021 as well as launch two new products.

To support the expansion, the startup is looking to raise a seed funding round.

In December last year, US base technology firm Moovn Technologies entered the Kenyan market by venturing into the taxi-hailing and e-commerce arena as it seeks to cement its position in the East Africa region’s economic hub.

Its e-commerce platform ‘Noobea’ which also falls under the App, allowing users to make sales and purchases online globally while offering delivery services under its ‘Moovn Rush’ segment.

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