Automotive digital marketplace Odiggo expands to Dubai

MEAOdiggo, the Cairo-based automotive digital marketplace, has opened in Dubai, with the goal of becoming the top Autotech business in the Middle East and Africa.

The automotive tech app was founded in 2019 by Ahmed Omar and Ahmed Nasser. It sells car parts and accessories directly from various vendors. In the first seven months of service, the startup had 2000 customers onboard.

Odiggo claims to have the largest catalog of auto spare parts in the region. The startup makes money by charging 7 to 22 percent commission on every order made through their website or mobile app.

Odiggo is a one-stop store for all things automotive. Their user-friendly web network connects vehicle owners with dealerships, providing them with a variety of alternatives and the best rates available. Customers may now get quick, simple, and inexpensive service at the press of a button.

With their deep tech dashboard product, Odiggo launches in the UAE with not only its current platform, but also a new piece of technology that is intended to be a gamechanger when it comes to auto repairs and maintenance.

“We’re changing lives (and cars) through technology.”

Ahmed Omar – CEO and Co-founder, Odiggo

“We’re changing lives (and cars) through technology,” said Ahmed Omar, CEO and Co-founder of Odiggo.

“The innovative new Deep Tech dashboard software will link the vehicle to the marketplace and provide frequent updates of the vehicle’s condition so the user can be informed if the tyres are low, the oil needs changing or if a service is required.”

Odiggo is led by a brilliant worldwide team with experience working with some of the world’s most well-known organizations, including FIFA, Hyundai, Jumia, Reckitt Benckiser, EY, Deloitte, and Mckinsey.

In January this year, Odiggo secured US$600,000 from Essa Al-Saleh, former CEO of the billion-dollar logistics company Agility Logistics and current Chairman of Volta Trucks and CEO of Switzerland-based advisory and investment firm Agitero AG, in a seed funding round. You can have a read on the story Here.

According to a statement from Odiggo, the car parts and accessories manufacturing business is one of the top ten sectors in the world, valued at US$2 trillion, with a US$61 billion market in the Middle East and Africa alone.

In order to locate the finest quality automobile components at the lowest feasible price, the firm focuses on autonomous software, driving data, fleet telematics, and vehicle-to-vehicle communication.

The company as a whole has grown by more than 10 times in the previous year, and this trend is expected to continue in Dubai.

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