Cellulant unveils new identity, commits to accelerating payments digitization in Africa

KENYA – Cellulant, a leading Pan-African payments company has unveiled its new brand identity and affirmed its commitment to partner with global, regional and local businesses to accelerate Payments’ digitisation across Africa.

Over the last couple of years, Cellulant has evolved to become more than just a business but an idea and belief that Africa should build Africa’s future.

“Refreshing our brand identity is both an acknowledgement of a new chapter as a business but also an affirmation that our mission and commitment to Africa still stands. Cellulant continues to be shaped by a belief that the success of people and businesses in Africa is the foundation of transforming the continent. This belief has seen us scale across multiple countries, evolve and innovate around the solutions we offer to the market and build a great digital payments ecosystem serving millions of Africa,” says Divine Muragijimana, Cellulant’s Head of Brand. 

The payments company believes that solving for the payments sector is not a novelty in Africa and that digital payments pose the most significant opportunity to bringing fundamental transformation for African economies at large. 

According to the firm, it is estimated that only 38% of Africa’s 1.2 billion population will have a bank account by 2022, and cash still commands 90% of all transactions in Sub-Saharan Africa. 

However, due to the Covid-19 pandemic, there is a shift towards digital payments driven by businesses’ need to stabilize their revenues and increased preference by consumers to use contactless payment solutions.

“Over the years, we have learned that it is no longer a question whether digital payments will become ubiquitous across Africa but rather, how fast we can accelerate the adoption of local payment options”

Akshay Grover – CEO, Cellulant Group

To respond to the emerging need for cashless payments, Cellulant is accelerating digital payments adoption by connecting digital money capabilities with the need for businesses to receive broader payment options and offer sophisticated payments experiences to their consumers.

“Over the years, we have learned that it is no longer a question whether digital payments will become ubiquitous across Africa but rather, how fast we can accelerate the adoption of local payment options. Therefore, by unifying the payment experiences for both businesses and their consumers, we can unlock hundreds of millions of consumers and allow them to transact digitally in their local context. We do this by removing layers of complexity to an already complex financial system- simplifying the way people pay and get paid,” said Akshay Grover, Cellulant’s acting Group CEO.

Cellulant has partnerships with global payments service providers such as Adyen, PayU, and Smart2Pay; powers payments for global and regional businesses in several sectors such as Emirates, KLM, Ethiopia Airlines, Kenya Airways, Microsoft, Deezer, Bolt, Jumia, Kikuu, Glovo, Simbisa, Multichoice; and thousands of local businesses across Africa.

Cellulant’s operations currently extends to 50% of banks on the continent and serves 33 of Africa’s largest mobile-money operators.

In a previous interview with Technext magazine, the CEO noted that the company is looking to power more digital banking platforms, thus enabling payments to merchants, settlement of bills, utilities and insurance offerings for these financial institutions.

As part of expansion plans, Akshay says Cellulant has launched in six (6) new countries on the continent.

Cellulant is now present in as many as 18 of 54 African countries.

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