AFRICA – Tech-giant Google has launched International Small Business Month, a series of programmes that aim to support the growth and recovery of SMEs in Africa.
Mojolaoluwa Aderemi-Makinde, Google’s head of brand and reputation for Africa said that the programmes are tech-driven and will enable SMEs in Africa to expand their customer base.
“As more consumers start their journey looking for products and services online, we want to do more to help retail small businesses digitise and better leverage online tools for growth. One thing we know for sure is that when small businesses recover, African economies rebound and do well and this benefits everyone,” he said.
According to reports, SMEs are responsible for nearly 90% of all business, making these enterprises the “backbone” of the economy. In addition, further reports indicate that SMEs account for 80% of the region’s employment.
“This portal is all about supporting businesses as they get online.“Mojolaoluwa Aderemi-Makinde – Head of brand and reputation, Google
The global pandemic has had a devastating impact on these integral economic drivers and Google is committed to supporting SMEs to thrive with the launch of several new programmes.
Several new programmes will be launched during June that include; A new Google for Small Businesses portal that aims to assist small businesses in establishing their online presence.
A series of SMB skills webinars that have been tailored to help SMEs use digital tools to connect with and grow their customer base. SMBs can register for free webinars available on 9, 16, and 23 June at goo.gle/smbwebinars
In addition, a Shop Small Fridays – a social media video series that sheds light on SMEs across Africa and The Google for Small Business portal.
The new portal will provide business owners with all the guidance and tools to establish their enterprise online and achieve their business goals.
“This portal is all about supporting businesses as they get online. In a competitive business environment, digital technology helps to drive economic growth and job creation, while delivering valuable services to people in Africa,” said Aderemi-Makinde.
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