MOROCCO – IHG Hotels & Resort, one of the world’s leading hotel companies, has signed an agreement with Immohold Hospitality, to introduce the InterContinental Hotels and Resorts brand in Rabat. The signing is aligned with IHG’s strategy to build on its luxury portfolio and expand into key gateway markets across the MEA region.
IHG, now rebranded as IHG Hotels & Resorts, said the signing is aligned with the group’s strategy to build its luxury portfolio across the MEA region.
Expected to open in Q1 2022, the 5-star luxury hotel will be situated in the heart of Morocco’s capital city. Ideal for business and leisure travellers, the hotel will be perched within Rabat’s elite diplomatic district in proximity to a number of embassies and government institutions.
“We are proud to sign this agreement with IHG, which is a trusted name in the hospitality sector, to introduce their luxury offer to the Moroccan market. I am confident that IHG’s strategic location and characteristic hospitality will effectively meet the needs of the modern business and leisure traveler visiting the city of Rabat,” Sheikh Ali Al Shehri, Owner, Immohold Hospitality.
InterContinental Rabat will feature 156 exceptionally-deisgned guest rooms, 950 sqm of meeting space, a signature spa and extensive health and fitness facilities. With five distinct dining destinations, guests will enjoy a variety of cuisine, from authentic to contemporary options.
“We are delighted to partner with Immohold Hospitality to announce the development of our first InterContiental hotel in Morocco. With a strong legacy in the MEA region for 60 years, we are excited to continue the expansion of our luxury offering with the opening of InterContinental Rabat in the heart of Morocco’s capital city,” Pascal Gauvin, Managing Director, India, Middle East and Africa, IHG said.
“As the world’s first and largest international luxury travel hotel brand, InterContinental® Hotels & Resorts has been pioneering luxury travel to new and iconic international destinations for decades.
“Each of our hotels is a destination in its own right with a distinctive style and ambience, and as Rabat is a city with such rich culture and heritage, we believe InterContinental Rabat will offer guests a truly unique travel experience. We are excited about this new venture and look forward to welcoming guests to this highly anticipated location in 2022.”
IHG currently operates 116 hotels across 7 brands in the Middle East and Africa, including: InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites, voco™and Six Senses with a further 53 in the development pipeline due to open within the next three to five years.
InterContinental Hotels & Resorts has 180 hotels located in more than 60 countries with local insight that comes from over 65 years of experience.
Meanwhile, IHG Hotels & Resorts has recently signed a Master Development Agreement (MDA) with Ishraq Hospitality, a division of the Dubai-based Mohamed & Obaid Almulla Group, to develop eight hotels across IHG’s midscale brand, Holiday Inn Express, in the MEA region.
The multi-property portfolio license will see new hotel openings in the United Arab Emirates, Sultanate of Oman, Bahrain, Jordan and Egypt in the near term.
Ishraq Hospitality, which operates HIEX under the IHG franchise, currently owns four Holiday Inn Express hotels in the UAE in partnership with IHG.
Holiday Inn Express is one of IHG’s fastest-growing hotel brands – a first choice for the increasing number of travelers who need a simple, engaging place to rest, recharge and get a little work done.
The agreement will mark the first Holiday Inn Express hotels in Oman, Bahrain, Jordan and Egypt where there is an expected build-up of demand for midscale, branded accommodation to cater to business and leisure tourists alike.
The brand debuts will strengthen IHG’s existing Holiday Inn brand family portfolio and solidify IHG’s position as one of the leading hospitality players across the region.
Ishraq Hospitality has an excellent track record in hospitality management and the agreement will see it expand its horizons to create a regional footprint.
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