IVECO, ITALCAR open new dealership to expand its business with new tools

TUNISIA – IVECO, an Italian industrial vehicle manufacturing company, and one of its authorised dealers in Tunisia, ITALCAR, have inaugurated their new 3S premises in M’saken, built by the sub-dealer Bassem Auto Services

The new 3S premises, which covers 2,000 sq m, will provide for vehicle sales, service, and spare parts sales. It includes a mechanical workshop and a second workshop dedicated to bodywork and painting with a surface area of 1,500 sq m. Also, on the site are offices and a modern showroom on the first floor.

“We chose to work with and place our trust in our local partner Bassem Auto Services, in light of the professionalism that the company demonstrates and the proven success that it has already had on the market, above all within the region in the automotive sector,” Kaïs Krima, managing director of ITALCAR, commented.

“The strong collaboration with our dealer Italcar in Tunisia is a long history of commitment and reliability to offer our customers the best transport solution ever carried out focusing on the 3S concept, which means quality and excellent service.”

Fabio De Serafini – Administrative Director, IVECO

“More specifically, we worked together to create a plan for expanding the business, with a view to setting ourselves apart from the competition by offering new tools and an excellent after-sales service.”

He said that the new facility represented the culmination of this expansion plan.

“Our customers will be able to benefit from the highest levels of IVECO service in the Sahel region and especially in M’saken, which is located on a strategic crossroads between the north, south and west of the country,” he added.

With the new, modern premises in M’saken, Bassem Auto Car, ITALCAR and IVECO aim to help their customers get the very best out of their vehicles and to protect their investment by delivering effective parts and after-sales services.

“We decided to make such a significant investment today because we believe that Tunisia is capable of overcoming all the economic and health-related challenges that we currently face,” owner and manager of Bassem Auto Services, Sami Zahouani, said.

“In addition, we have full confidence in the extraordinary engineering that lies at the heart of all IVECO products. It is our view that financial investment in commercial vehicles and transport, which are at the heart of productive economic activity, is set to continue.”

The three partners share the values of long-term dedication to the environment and to their customers, and the goal of exceeding their expectations with quality equipment and service.

“The strong collaboration with our dealer Italcar in Tunisia is a long history of commitment and reliability to offer our customers the best transport solution ever carried out focusing on the 3S concept, which means quality and excellent service,” Fabio De Serafini, Administrative Director of IVECO in Africa and the Middle East, said.

“The goal of this new opening is to reach the maximum number of customers of our business partner through a capillary network and an effective customer-focused vision to meet all business requirements.”

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