NIGERIA – Audiomack, a music streaming and audio discovery platform, has partnered with MTN Nigeria, a telecom company, to unveil the Audiomack+MTN Data Bundle program.
The program offers MTN subscribers tailored data bundles for streaming unlimited music and accessing content on Audiomack free of data charges.
The partnership will see MTN subscribers gain free access to Audiomack’s streaming service via their mobile devices on weekly and monthly subscriptions. The weekly plan offers 1.2GB + Free Audiomack at N270 while the monthly plan offers 2.5GB + Free Audiomack at N550.
“At Audiomack, we recognise the importance of access to quality music, and this coupled with Nigeria’s vibrant music industry has influenced this partnership,” Dave Macli, CEO and Co-Founder of Audiomack Africa said.
“This relationship not only allows us to create shared value for MTN subscribers by delivering the best musical experiences but also enables us to further connect with the Nigerian music fans.”
“We recognise the importance of access to quality music, and this coupled with Nigeria’s vibrant music industry has influenced this partnership.”Dave Macli – CEO and Co-Founder, Audiomack Africa
Charlotte Bwana, Head of Business Development and Media Partnerships for Audiomack Africa described the partnership as a reinforcement of Audiomack’s commitment towards democratising music streaming, a mission from which MTN subscribers will greatly benefit from.
“High data costs are one of the barriers to music streaming and we are glad to be partnering with Africa’s leading telecommunications company to provide the Audiomack+ Data Bundle. We are truly excited to offer the best and hottest new musical tracks—a mix of real-time trending, top charts, and expertly-curated playlists to MTN subscribers,” Bwana said.
With millions of monthly active users in Nigeria, Audiomack continues to demonstrate its commitment to moving music forward across the region by providing accessibility for all.
“Collaboration is not just rhetoric for us; it is the guiding philosophy behind everything we do. We are good together,” Srinivas Rao, Chief Digital Officer, MTN Nigeria said.
“We recognize the growing need of our customers to have more options to access entertainment and have partnered with Audiomack to offer them an uninterrupted stream of the best, newest and most diverse music selections.”
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