Radisson Blu celebrates a decade as the largest upper upscale brand in Europe, confirms 16 new signings in EMEA

WORLD – Radisson Hotel Group is celebrating Radisson Blu’s reconfirmed position as the largest upper upscale brand in Europe for the past decade and continues its successful portfolio growth in Europe, Middle East and Africa with over 2,000 rooms and 16 signings added to the Group’s portfolio in quarter 1.

In a year of historic challenges, Radisson Hotel Group has remained actively committed to its five-year development plan to be recognized as one of the top hotel brands in the world and the brand of choice for owners, guests, and talent and has continued building on its strong momentum of new openings and signings in 2020 with the addition 16 properties and over 2,000 rooms to its EMEA portfolio in Q1 2021.

The new signings in Africa mark key milestone announcements including: Successful growth of their newest brand Radisson Individuals with 6 new signings including in Africa and landmark Radisson Blu Resort Mosi-oa-Tunya Livingstone, Zambia close to the Victoria Falls, a UNESCO World Heritage Site

Elie Younes, Executive Vice President & Chief Development Officer EMEA, said: “As we rebuild after a challenging 2020, Radisson Hotel Group, together with our business partners, has managed to continue growth into 2021. Thanks to the passion of our people and the trust of our owners, we are delighted to celebrate 10 consecutive years for our flagship Radisson Blu brand as the largest upper upscale brand in Europe*, to be enjoyed in over 280 hotels across EMEA.”

“Radisson Hotel Group is one of the world’s largest hotel groups with nine distinctive hotel brands, and more than 1,400 hotels in operation and under development in 120 countries”

According to the hotel chain, Radisson Hotel Group’s top priority is the continued health, safety and security of its guests, team members, and business partners.

The Group applies its Radisson Hotels Safety Protocol created in collaboration with SGS, the world’s leading inspection, verification, testing, and certification company, and recently unveiled its new comprehensive testing program as the first hotel group to roll out a rapid testing service for meeting and event attendees at properties across its EMEA portfolio.

Radisson Hotel Group is one of the world’s largest hotel groups with nine distinctive hotel brands, and more than 1,400 hotels in operation and under development in 120 countries.

The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Liked this article? Subscribe to DealStreet Africa News, our regular email newsletter with the latest news, deals and insights from Africa’s business, economy and more. SUBSCRIBE HERE

Other Recent Posts

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.