Radisson Group partners Madaef to launch seven Moroccan hotels

MOROCCORadisson Hotel Group has partnered with Madaëf to announce the signing of seven Moroccan hotels which will be located in renowned tourist areas, Al Hoceima, Saïdia and Taghazout.

The new portfolio consisting of resorts and residences will add over 1600 rooms bringing the Group’s Moroccan portfolio to 10 hotels, fast-tracking its strategy to reach 15 hotels in operation and under development in the country by 2025.

“We are delighted to announce this portfolio of seven new hotels, as it not only accelerates our growing presence in Morocco, but also reaffirms our commitment towards the country and its future,” Elie Younes, Executive Vice President & Chief Development Officer EMEA, Radisson Hotel Group, said.

“Morocco is Africa’s number-one tourism destination in terms of foreign arrivals as a bridge between Europe and Africa and is a priority market for our African development strategy because of its vast potential of Morocco.”

The hotels include Al Hoceima, nicknamed “the Mediterranean Pearl”, is located north of Morocco on the Mediterranean coast.

Radisson Blu Resort, Al Hoceima which is set to open its doors soon. It is a 432-room beach resort surrounded by the local reserve’s natural beauty, will offer guests the ideal coastal-leisure experience with direct beach access and an abundance of water sport activities.

Radisson Blu Residences, Al Hoceima which is 142-unit property, also opening its doors this month will comprise of contemporary one, two, and three-bedroom apartments.

Saïdia Resorts, located on the Mediterranean coast in the north-east of Morocco and offers numerous hotels, leisure attractions and golf courses. It is one of the largest marinas along the Mediterranean coast and easily accessible through the country’s road network.

Radisson Blu Resort, Saïdia Beach which is on track to welcome its first guests within this month, the 397-room resort will be centrally located adjacent to the marina, offering guests memorable stays with direct beach access and an expansive range of facilities.

Radisson Blu Resort, Saïdia Garden, opening in Q2 2022, the 150-room converted resort will welcome guests with its modern standard rooms and luxurious suites

Radisson Blu Residences, Saïdia with 192-units comprising standard and standard suite apartments, this renovated property is scheduled to open in Q2 2022 and will feature an all-day-dining restaurant, two specialty restaurants as well as lounge, snack and wet bars.

Taghazout Bay, is a seaside resort located on the Atlantic coast in the South-West of Morocco, nestled in the rich hinterland and exceptional natural environment of Argan tree covered hills and glistening sand dunes.

Radisson Blu Resort, Taghazout Bay Surf Village, the fourth hotel in the portfolio to open this month, which will consist of various accommodation types perfect for family getaways.

Radisson Residences Taghazout Bay On track to open in Q1 2023, the new build 208-unit property will comprise of two- and three-bedroom apartments and also provide guests with access to its outdoor swimming pool.

“This diverse portfolio which consists of four converted and three new-build resorts and residences spread across Al Hoceima, Saïdia, and Taghazout, reinforces our serviced apartments as well as our global resort offerings,” Ramsay Rankoussi, Vice President, Development, Africa & Turkey, Radisson Hotel Group, said.

We are proud to reinforce our position as the leaders in Morocco’s tourism investment through this partnership with Radisson Hotel Group to open seven hotels in three strategic destinations with high potential,” Mamoun Lahlimi Alami, CEO, Madaëf, the owning company, said.

“These include two new openings representing the introduction of nearly 600 rooms this year in Al Hoceima, and the creation of 1500 direct and indirect jobs. Four properties will be rebranded with the aim of elevating the product and customer experience, in addition to a seventh hotel under development.

“We are thrilled to establish this relationship with Radisson Hotel Group through a partnership enshrined in Madaëf’s new asset management policy, which aims to maximize the performance of its portfolio.”

In line with Madaëf’s commitment to sustainable tourism, the hotels will be operated in respect of their close proximity to the natural wonders and aim to implement Radisson Hotel Group’s leading Responsible Business program.

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