Radisson Group pushes ahead with its expansion strategy with addition of six new hotels

AFRICA – Radisson Hotel Group is set to add six new hotels to its African portfolio, bringing the total to almost 100 hotels across 32 African markets.

The addition of the new properties in Mali, Nigeria, Ghana, Ethiopia and two in South Africa means it will go ahead expansion strategy on the continent despite the COVID-19 pandemic.

In Mali, the hotel is scheduled to open Radisson Collection Hotel Bamako within the next six months following a rebranding. The hotel introduces Radisson Hotel Group’s premium lifestyle brand to Africa as the first Radisson Collection hotel to open on the continent.

With the introduction of Radisson Collection in the city, the existing Radisson Blu Hotel, Bamako is expected to commence a full renovation program toward year end.

The Radisson Blu Hotel Abuja City Centre in Nigeria is scheduled to open in 2024. It will be the group’s first hotel in the city, complementing the existing nine hotels in operation and under development in Nigeria.

The group is also set to open Radisson Hotel & Convention Centre Johannesburg, O.R. Tambo in South Africa before year-end. The hotel will introduce the group’s upscale Radisson brand to Johannesburg. It will be located on a private estate in Bredell, Kempton Park.

In Ethiopia, Radisson Hotel Addis Ababa will be the fifth hotel of Radisson Hotel Group and is scheduled to open in 2021. It will have 114 guestrooms.

Radisson Hotel & Apartments Accra, Ghana, a full renovation of an existing 121-room hotel and construction of an additional tower that will offer 54 hotel apartments, is scheduled to open in 2023, creating a mixed-use development.

Introducing the upper-midscale, the new-build Park Inn by Radisson hotel, Durban Intl. Airport, Dube, South Africa joins the company’s current portfolio of 15 hotels (3,007 rooms) in operation and under development in the country. It is scheduled to open in 2022.

“We believe in the vast potential of Africa. The addition of the six hotels, following the announcement of Radisson Hotel Saint Denis earlier this year, places us firmly on track to reach more than 150 hotels in operation and under development across the continent within the next five years,” said Elie Younes, EVP/chief development officer, Radisson Hotel Group.

“The new hotel announcements include our debut in new markets, the introduction of additional brands and the strengthening of our presence in cities we’ve identified for scaled growth. We thank our hotel partners for their invaluable trust in Radisson Hotel Group and its people.”

Global hotel chains, including Marriot International and Hyatt Hotels have increased investments in Africa, which has some of the world’s only growing economies even after the impact of the pandemic, and a rising middle class.

“Our growth has been well balanced between green field projects and strategic takeovers of existing hotels. We aim to further accelerate our presence across the continent through conversions, especially as liquidity remains a critical challenge,” Ramsay Rankoussi, VP, development, Africa & Turkey, Radisson Hotel Group, added.

“We have revisited our brand architecture to enable us to quickly integrate existing hotels to our network. This strategy will be reinforced as our brands continue to demonstrate a better value proposition to our owners. Following our revised strategy, we believe we are now geared in providing solutions to the investment community for every type of asset, every segment and at every stage—from funding, to construction and repositioning.”

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