MOROCCO – The Renault group, a multinational automobile manufacturer, has appointed Mohamed Bennani as the managing director in Morocco as part of the reorganization of the brand.
The mission of Bennani is to implement the Renault brand’s latest “Renaulution” policy in Morocco, and to expand its commercial operations.
“We welcome Mohamed Bennani as the new General Manager of the Renault brand in Morocco,” the group said on a Facebook post.
Bennani has had several roles in his career within the Renault group due to his engineering background and knowledge of the industry’s products.
Bennani trained in INSEAD: The Business School for the World after his graduation from the Ecole Nationale Superieure de Mecanique et des Microtechniques of Besancon.
The new managing director of the Renault group in Morocco is experienced in commerce in many countries, such as Italy, the Gulf nations, France, South Africa, and Morocco, before moving to Dubai as the director of sales and network performance for AMI pacific.
In 1989, Bennani joined Renault group for the first time, specifically the engineering department.
Bennani became a customer director of Renault in Italy in 1999, and moved to Paris in 2004 to work as a customer and e-commerce director of Renault.
In 2007, Bennani moved to Dubai in order to be the Renault Golf Countries’ and Iraq’s Managing Director.
In Morocco, Bennani worked as a director of sales and network in 2011 before moving to South Africa in 2018 to continue working as a sales and network director.
In 2020, Renault Group announced shutting down more factories in response to the coronavirus outbreak, adding its assembly plants in Morocco and a powertrain facility in Portugal.
Industrial activities was to be halted temporarily in Morocco, where Renault has two assembly plants with a capacity of 400,000 vehicles annually because of the effects of the coronavirus outbreak. Morocco has 44 reported cases of the virus, with two deaths.
One factory, in Tangier, produces Dacia models, including the Lodgy, Sandero, Sandero Stepway, Dokker and Logan MCV, and has a capacity of about 320,000 vehicles. The other plant, in Casablanca, makes the Dacia Logan, Sandero and Sandero Stepway.
Most of the production at the two factories is exported to Europe, the Middle East and Africa. Outside of Europe and some North African markets, the vehicles are branded as Renaults instead of Dacias.
Renault said about 11,000 employees would be affected by the shutdown in Morocco.
Separately, Renault said it was closing its engine and transmission plant in Cacia, Portugal, as of Wednesday morning. The factory has about 1,000 workers and exports to 12 countries on four continents, Renault said.
Renault has closed nearly all its assembly plants that serve Europe, North Africa and the Middle East.
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