Apple eyes Kenya’s premium phone market with high-end iPhone models

KENYA – American multinational technology company Apple Inc. has rolled out two of its latest brands of smartphones in the Kenyan market, targeting the elite mobile phone users. The iPhone 12 will retail at US$1,040 while the iPhone 12 Pro has starting price of US$1,480. The smartphones come with a range of features like an advanced dual-camera system, and Super Retina XDR displays for a brighter, more immersive viewing experience. The new iPhone 12 will be available with an all-risk cover against accidental loss or damage, and our customers will…

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Apple devices reseller opens new outlet in Kenya to strengthen grip in African market

KENYA – Apple, a multinational technology company, has opened its US$5000 (KSh5m) mono-brand outlet for products from the American company for local reseller of Apple devices, Personal Systems. The centre will allow customers to experience Apple’s computers and devices hands-on and receive advice from the trained technicians. The refit was fully funded by Apple through Redington, Apple’s appointed independent value-added distributor for Africa. Mono-brand stores are the next big thing locally,” said Personal Systems Managing Director Mahmood Khambiye. He said the centre would allow customers to experience Apple’s computers and…

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