Construction equipment manufacturer JCB appoints new dealer for South African market

SOUTH AFRICA – JCB, a manufacturer of construction, agriculture waste handling and demolitions, has appointed Bell Equipment Sales South Africa (BESSA) to be its distributor in the key South African market for the full range of JCB construction equipment effective May 1, 2021. JCB general manager for Africa, Andrew Boyers, said, “BESSA has more than 20 branches strategically located throughout the country, highly skilled staff, strong training and development programmes and a market leading position in a number of applications and sectors. Combine that with Bell Equipment’s renowned focus on customers and deep roots…

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IA Bell company buys additional shares in Bell Equipment

SOUTH AFRICA – IA BELL, the family-owned company that holds 38.7 percent of Bell Equipment, is paying US$0.68 a share for an additional 31.7 percent stake that it is acquiring from John Deere. The price is broadly in line with the market price but represents a deep discount to net asset value. The struggling Bell Equipment said that the formal binding agreement for the acquisition by IA Bell of John Deere’s shareholding in the company had been concluded, but the conditions precedent had not yet been fulfilled. Previous reports have…

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Bell Equipment and John Deere end partnership after 20 years

SOUTH AFRICA – Bell Equipment is set to end its 21-year-old relationship with John Deere with effect from January 2023. The South African Equipment company that has a global footprint with over 60 years of experience in the manufacture, distribution and support of material handling equipment to a broad spectrum of industries is set to end its relationship with the 180 year old Illinois, USA based agricultural and other machinery manufacturing giant. Bell Equipment currently distributes a number of Bell-branded and John Deere products in certain markets in Southern Africa…

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