Mums Village Kenya and BabyBliss Nigeria Merge to form Bliss Group

AFRICA – BabyBliss, a Nigerian retail and eCommerce platform has merged with Kenya’s MumsVillage to form Bliss Group, a Pan-African mother and baby care community and eCommerce platform. The merger is a consolidated move by both companies to enter new markets. BabyBliss will be adding its experience in deep retail and e-commerce in Nigeria while MumsVillage brings its knowledge of building online communities and creating content for pregnant women and mothers. Speaking on the development, the Group CEO, Isis Nyong’o Madison, expressed delight on the successful merger. She added that…

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