American firm launches app to fight counterfeits in Kenya

KENYA – BrandMark, a US firm, has launched an application in Kenya with capacity to scan goods and help consumers differentiate between the counterfeit and original goods before buying. Kenya is the first market in Africa that the company used as the launchpad even as it plans to spread its services in the entire continent within one year from now. The app will come as a reprieve to local manufacturers that have been battling with counterfeit with limited success for decades. BrandMark has had uninterrupted in existence in the US…

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