BrandMobile partners with IT and media solutions company Hatixa to launch BrandMobile Africa

NIGERIA – Hatixa, an IT and media solutions company, has entered into a joint venture with United Kingdom (UK) firm BrandMobile to launch BrandMobile Africa, with the goal of creating a scalable ad-tech product built on gamification principles across the continent of Africa. Founded by Toby Nwanede and Habeeb Aremu in 2017, Hatixa initially focused on media productions before developing a product called PEEP, that would programmatically deliver content to consumer lockscreens each time they tried to unlock or power up their devices. “Ultimately, it was a beautiful concept with…

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