B2B e-commerce app Chari.ma to expand internationally after positive growth

MOROCCO – Chari.ma, a Business to Business (B2B) e-commerce app allowing traditional proximity store owners in Morocco to order products and have them delivered, has announced plans to expand internationally this year after seeing strong growth in its launch market of Casablanca, reports Disrupt Africa. Launched early 202, Chari.ma has already signed up 10,000 shops as customers, 50 per cent of the proximity stores in the city. Ismael Belkhayat, who co-founded the startup with his wife Sophia, said the startup was targeting a wider opportunity, however. “This is how we…

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