HotelOnline acquires leisure marketplace Cloud9xp in a share swap deal

KENYA – Cloud9xp, leisure marketplace, has been acquired by HotelOnline, a travel technology company, in a share swap deal that will see the startup essentially become the business-to-consumer (B2C) channel of the Africa-focused hotel-booking platform. Launched in 2013 by second-year college friends Mesongo Sibuti and Tesh Mbaabu, Cloud9 is an online retailer of experiences and merchandise, selling a range of outdoor activities and branded apparel. The startup has been busy in the interim period – raising funding, taking part in the Google Launchpad Africa accelerator, pitching at DEMO Africa in…

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