Futuregrowth Asset Management invest in a digital personal finance business

SOUTH AFRICA – Futuregrowth Asset Management via its Futuregrowth Development Equity Fund (DEF) has invested in LifeCheq, a digitised holistic personal finance business that aims to make expert advice accessible to professionals and entrepreneurs who are currently not served well by the existing financial advice industry.   LifeCheq’s competitive edge is that it tailors and personalises financial advice to suit different individuals with different risk profiles by using data and algorithms to generate solutions.   The business has two target markets: individuals, for their personal use; and employers, who are interested in offering…

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