Marketing startup DigiFi raises funds to scale up operations in Egypt

EGYPT – Egyptian marketing startup DigiFi has raised pre-seed funding from the US-based Loyal VC to help it scale up operations in the North African country. Founded in 2019 by Ahmed Nassef and Mohamed Maher, DigiFi allows customers to share their basic profile data with a business owner in exchange for free Wi-Fi at their establishment. Business owners can then use this demographic data to promote their services to the customer. DiFi also allows third party advertisers to promote push-based advertising to the same customers, with the business owner taking…

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