IT firm Accenture acquires creative agency King James Group

SOUTH AFRICA –  IT services and consulting firm Accenture has entered into an agreement to acquire King James Group, a highly awarded creative agency with deep expertise in brand strategy, creativity and digital marketing services.  The move will strengthen Accenture Interactive’s focus on putting creativity at the center of experience-led transformation to drive relevance and growth for its clients. “To succeed today, our clients must create unified brand experiences that make their customers’ lives easier and more meaningful. King James Group’s creativity and strength in driving marketing and communications that…

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Ad-tech startup AIfluence closes US$1m in seed funding round

KENYA – Nairobi-based influencer marketing platform, AIfluence Inc, has closed US$1 million in Seed funding round led by Dubai-based EQ2 Ventures, and joined by Antler East Africa, Nigerian VC OUI Capital, ArabyAds and a European family office. AIfluence was part of Antler’s inaugural Nairobi cohort in 2020. The startup says the funds will be used to expand into the rest of Africa, the Middle East & Asia by the end of 2021, and to further invest into AIfluence’s tech and SaaS platform. AIfluence leverages advanced machine learning algorithms to match influencers with a…

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Digital marketer Trella raises US$42m Series A funding to invest in tech capacity

EGYPT – Trella, a digital platform connecting truckers with freight loads, has completed a US$42 million Series A funding round, including from the venture capital arm of shipping giant Maersk. The funding comprises of US$30 million in equity and US$12 million in debt facilities, for major expansion in the Middle East, North Africa, Afghanistan, and Pakistan (MENAP). The equity element was led by Maersk Growth, the corporate venture arm of global multinational A.P. Moller – Maersk, and Raed Ventures, a Saudi Arabian venture capital firm. Other participating investors include Algebra…

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