B2B SaaS company MarketForce acquires Digiduka to consolidate distribution of consumer goods

KENYA – MarketForce, an end-to-end retail distribution platform for consumer brands, has announced the strategic acquisition of Digiduka, a digital payments solutions provider which aims to bring informal retailers in Africa into the digital economy. Launched in 2018, MarketForce enables consumer brands to optimise how they deliver essential goods and services to retailers and consumers by bridging the information gap in last mile distribution, while maximising efficiency across the sales and distribution value chain.  The startup’s platform leverages mobile devices by enabling field agents to record all customer interactions as they happen in…

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Fashion e-commerce startup DressCode secured US$250,000 investment from Egypt Ventures

EGYPT – DressCode, a Cairo-based fashion and lifestyle e-commerce startup has secured a US$250,000 investment from Egypt Ventures. The online retailer is looking into pouring this investment to expanding beyond fashion and cosmetics, namely vitalizing its home décor offerings. “DressCode has the potential to make an impact on the Egyptian market,” said Ahmed Gomaa, Chairman and CEO of Egypt Ventures. “Through combining a scalable, agile business model and partnering with local workshop all over Egypt.” DressCode claims that since its introduction in 2019, the company has completed 30,000 orders, established…

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E-commerce booms in South Africa, Nigeria and Kenya – Visa

SSA – Report by global payments solution company Visa, shows that over the last three years, South Africa, Nigeria and Kenya have maintained their positions as the top three market contributors to e-commerce in the Sub-Saharan Africa region. In 2020, West African nation Ghana also broke ground, tied in third place with Kenya. The report dubbed “E-commerce developments across Sub-Saharan Africa” white paper, highlights Sub-Saharan Africa’s steady growth potential, despite it being one of the smallest regions for e-commerce globally. Visa’s research reveals that during the COVID-19-induced lockdown, Sub-Saharan Africa…

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E-commerce platform Tejarra.com raises seed investment from VC firm Openner

EGYPT – Egyptian electronics e-commerce platform Tejarra.com has raised seed investment from venture capital (VC) firm Openner, Egypt’s first Venture Builder model.  Through the partnership, Openner will not only offer capital, but also in-depth, hands-on technical support, scientific expertise and additional resources for the platform’s marketing and sales operations as well as its market success and positioning.  “In an already fast paced world, with challenges that rise every day, both consumers and retailers around the region are seeking new and innovative shopping and marketing solutions respectively,” said Islam Erfan, Founder and CEO of tejarra.com.  “After closely monitoring both…

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Asian e-commerce company QNET to enter Kenyan market

KENYA –  E- Commerce giant QNET has announced plans to expand operations in the Kenyan market.  In its latest update on Kenya, the firm said it is seeking to establish a physical presence in Kenya with the intent to grow a large network of Independent Representatives. In East Africa, QNET’s regional distribution hub exists in Rwanda and while in  West Africa, the company has a physical presence in  Ivory Coast. The company has over 250,000 Independent Representatives across Africa, with the goal to expand and increase this manifold.  Kenya, Uganda…

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Mastercard backs female-focused e-commerce platform Kasha of Rwanda

RWANDA – American multinational financial services corporation Mastercard, has announced a new investment in Rwandan female-focused e-commerce platform Kasha. The two institutions say they will continue their shared efforts to ensure women across emerging markets have essential access to health and personal care products along with the information required to support everyday hygiene needs. Launched in 2018 in Rwanda, Kasha is a platform that allows women across rural and urban locations to make confidential personal care orders. The platform later launched in Kenya in 2019. By utilizing the full product catalogue…

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Global e-commerce jumps to US$26.7 trillion, Covid-19 boosts online retail sales – UNCTAD

WORLD – According to a new  report by United Nations Conference on Trade and Development (UNCTAD), online retail sales grew markedly in several countries, with the Republic of Korea reporting the highest share at 25.9% in 2020, up from 20.8% the year before. Meanwhile, global e-commerce sales jumped to US$26.7 trillion globally in 2019, up 4% from 2018, according to the latest available estimates. This includes business-to-business (B2B) and business-to-consumer (B2C) sales and is equivalent to 30% of global gross domestic product (GDP) that year. “These statistics show the growing…

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Huge potential for e-commerce growth in African markets – PayU

AFRICA – While South Africa, Nigeria and Kenya have the highest internet penetration in the continent, e-commerce penetration was at less than 40 percent, a report by PayU, a payments company has found. Among the three African countries included in the report, South Africa had the highest internet penetration at 56 percent, with Nigeria and Kenya at 46 percent and 31 percent respectively.  However, the report shows that e-commerce penetration was at 37 percent in both Nigeria and South Africa and at 25 percent in Kenya. The report by PayU…

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E-commerce platform Afrikrea launches an on-demand software solution for micro-retailers

CÔTE D’IVOIRE – E-commerce platform Afrikrea has announced the launch of Anka, an on-demand software solution that will provide e-commerce, payments and global shipping services for thousands of micro-retailers. Launched in partnership with DHL and VISA will empower micro retailers and businesses on the continent and around the world, as it continues to power e-commerce for Africa. The launch of Anka (which means “ours” in Bambara and Djoula) coincides with the fifth anniversary of Côte D’Ivoire-based Afrikrea. The platform, a marketplace with more than 7,000 vendors selling African-inspired fashion, accessories,…

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Absa Bank introduces QR payments for its customers

SOUTH AFRICA – Financial services group Absa,  is expanding its digital payment options with the introduction of QR Payments, a “drastic shifts in banking behaviour towards digital banking and e-commerce”. In a statement, the bank said it has taken its latest step towards expanding its ever-growing digital payments universe with the launch of QR payments “With our QR Payments functionality, which is free of charge, Absa customers registered on the Absa Mobile Banking App can now scan any QR code in the market and Absa will process payments, without the need to…

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