East African Breweries announces US$5m fund to support hospitality industry recovery

KENYA – The East African Breweries Limited (EABL) has launched a Sh532 million (US$5m) recovery fund aimed to help pubs and bars recover from the effects of the COVID-19 pandemic when they resume operation. The two-year programme dubbed “Raising the Bar” is part of the US$100 million (ksh10.6 billion) kitty announced by EABL’s parent company, Diageo that will be rolled out from July 2020 in different markets. “The fund is expected to support the recovery of major hospitality centres including New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shanghai,…

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