Kenyan athletic shoe startup Enda raises funding to increase its production

KENYA – Enda, the first high-performance running footwear brand made in Africa, has raised a seed funding round to support its production, distribution, and marketing to become a global leader in the sportswear industry. According to Techmoran, the funding round was led by Umoja Rubber Products and Mizizi Capital, both Kenyan companies.  “After years working with Kenyan athletes to design game-changing running shoes, we’re thrilled to now give more runners around the world a chance to run in them,” said Enda CEO Navalayo Osembo. “We know our shoes are excellent.…

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