Fashion e-commerce startup DressCode secured US$250,000 investment from Egypt Ventures

EGYPT – DressCode, a Cairo-based fashion and lifestyle e-commerce startup has secured a US$250,000 investment from Egypt Ventures. The online retailer is looking into pouring this investment to expanding beyond fashion and cosmetics, namely vitalizing its home décor offerings. “DressCode has the potential to make an impact on the Egyptian market,” said Ahmed Gomaa, Chairman and CEO of Egypt Ventures. “Through combining a scalable, agile business model and partnering with local workshop all over Egypt.” DressCode claims that since its introduction in 2019, the company has completed 30,000 orders, established…

Read More

Moroccan fashion startup Hob feel goods secures US$22,000 to develop its brand

MOROCCO – Hob feel goods, a fashion startup, has secured DH 200,000 (US$22,000) from the INNOV INVES fund to develop its brand. The brand, which was born out of a personal need, is built on the eco-principles of its co-founders Hind Bennis and Samia Benjelloun. For them, Hob feel goods concept combines Moroccan aesthetic and artisanal heritage, baby comfort, ergonomics, and material conformity. The brand encourages the use of scraps of materials obtained from clothing companies by the two entrepreneurs, which they visually enhance by adding artisanal elements or combining…

Read More

Fashion startup Opio raises US$300k seed round led by AUC Angels

EGYPT – Opio, an Egypt-based women’s fashionwear brand, has raised US$300,000 in a seed round from AUC Angels, local and regional angel investors along with follow-on funding from Flat6labs Cairo. Launched in 2017, Opio is a direct-to-consumer e-commerce platform and commissions white label and toll manufacturing women’s wear apparel to different manufacturers. “What I see in this market is a huge supply-demand imbalance,” said Shady Mokhtar the co-founder and CEO of Opio, said. “Egypt has thousands of manufacturers with exceptional manufacturing capabilities yet, a total lack of modern-day customers requirements,…

Read More