Moroccan fashion startup Hob feel goods secures US$22,000 to develop its brand

MOROCCO – Hob feel goods, a fashion startup, has secured DH 200,000 (US$22,000) from the INNOV INVES fund to develop its brand. The brand, which was born out of a personal need, is built on the eco-principles of its co-founders Hind Bennis and Samia Benjelloun. For them, Hob feel goods concept combines Moroccan aesthetic and artisanal heritage, baby comfort, ergonomics, and material conformity. The brand encourages the use of scraps of materials obtained from clothing companies by the two entrepreneurs, which they visually enhance by adding artisanal elements or combining…

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