Ibnsina Pharma acquires majority stake in health and beauty products startup 3elagi

EGYPT – Pharmaceutical firm Ibnsina Pharma has acquired 75% stake in Egyptian startup 3elagi, which allows users to order health and beauty products from their nearest pharmacy via mobile app, in line with its digital transformation plan, which also saw the company launch its own online ordering application back in July. The 3elagi mobile application links pharmacies with patients willing to order medicines and cosmetics online, allowing users to search, compare and order products online from their mobile, and have them delivered. It currently has 600,000 users. “This acquisition came…

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