John Deere names new dealers in Africa

SOUTH AFRICA – After recently announcing plans to expand its construction line-up into new markets, John Deere has announced its first three construction & forestry dealers responsible for the Southern African region. The new dealers are  AFGRI Equipment, Mascor, and Senwes Equipment. The machinery manufacturer says each of these dealer groups has made significant enhancements to their business models to serve construction & forestry customers and support the new product and service offerings. “Our approach is to leverage the John Deere brand and product power with the established and highly…

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John Deere expands its construction brand in Sub-Saharan Africa

AFRICA – Machinery manufacturer John Deere is expanding its construction line-up to eighteen countries across Southern and Eastern Africa, where Deere-branded construction products were previously unavailable. This expansion, which will include the availability of backhoe loaders, excavators, wheel loaders, motor graders, and crawler dozers, will be sold and supported by independent, newly appointed John Deere dealers to be announced. The countries impacted include South Africa, Botswana, Zimbabwe, Swaziland, Namibia, Zambia, Kenya, Uganda, Mozambique, Angola, Malawi, Tanzania, Ethiopia, Egypt, Rwanda, Burundi, South Sudan, and Sudan. “This expansion provides an opportunity for us to increase our global footprint in the…

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Tata International Africa invests in new dealership for equipment manufacturer John Deere

GHANA – Tata International Africa, a global trading and distribution company, has invested in a new John Deere, an equipment manufacturer, dealership in Takoradi, Ghana to be officially opened in the first quarter of 2021. The success and growth in selling and supporting the full line of John Deere Construction Equipment in Ghana, including the iconic John Deere excavators, has resulted in a strategic decision to invest in a new, full-service, flagship dealership in Takoradi. “Our solid reputation of supporting John Deere products sold in Africa has enabled us to…

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