Ad-tech startup AIfluence closes US$1m in seed funding round

KENYA – Nairobi-based influencer marketing platform, AIfluence Inc, has closed US$1 million in Seed funding round led by Dubai-based EQ2 Ventures, and joined by Antler East Africa, Nigerian VC OUI Capital, ArabyAds and a European family office. AIfluence was part of Antler’s inaugural Nairobi cohort in 2020. The startup says the funds will be used to expand into the rest of Africa, the Middle East & Asia by the end of 2021, and to further invest into AIfluence’s tech and SaaS platform. AIfluence leverages advanced machine learning algorithms to match influencers with a…

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PR software startup Plaqad raises US$1.5m in seed fund, launches marketing platform

NIGERIA – Plaqad, a marketing and public relations software start-up, has raised US$1.5 million in seed funding led by its parent company, BlackHouse Media (BHM) and launched a marketing platform that lets brands advance an affordable, data-driven campaign from start to finish. BHM is an international media and public relations company whose CEO is the founder of both companies. Plaqad is scheduled to release its automated communications platform, built to help brands, agencies and individuals run end-to-end social and web campaigns. According to the company, it is the first solution…

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