Egyptian e-commerce platform MaxAB acquires Moroccan counterpart WaystoCap

EGYPT – MaxAB, an Egyptian B2B e-commerce platform, has acquired Moroccan counterpart WaystoCap the Morocco-based B2B e-commerce and distribution platform that connects retailers with suppliers across Africa. The acquisition will see MaxAB accelerate its expansion into the Maghreb market, empowered by WaystoCap’s expertise in the region. Additionally, MaxAB has confirmed an additional US$15 million investment from existing investors, as it closes its Series A, which brings the total capital raised by the ecommerce leader to more than US$60 milion. It secured US$40 million in Series A funding in July. Founded…

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